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When the first
Jessops store opened in 1935, the aim was to offer
the very best in photographic retailing –
including a broad product range, competitive
prices, expert advice, and the highest standards
of customer service.
Nearly 70 years
later, that commitment to excellence remains as
strong as ever throughout their business, which
now encompasses 240 stores, the leading
photographic web site at jessops.com, and
specialist divisions catering for the wholesale,
commercial, professional and insurance markets.
For example, they
continue to offer an unrivalled product range
featuring over 20,000 different items including
digital and traditional cameras, camcorders,
binoculars, accessories and consumables – as
well as the highest quality developing and
printing services.
All these
products are offered at value for money prices,
with the ‘Jessops Price Promise’ matching
local competitors’ prices so consumers can buy
with confidence.
Most importantly
of all, their commitment to expert advice and the
highest standards of customer service remains
fundamental in all their activities. Jessops staff
– many of whom are photographic enthusiasts –
don’t receive a single penny in commission, so
customers can always be sure that the product
being recommended is the right one for them.
While the
cornerstones of their business have stayed
the same over the past 70 years, much has changed
to ensure they maintain their position at
the forefront of photographic retailing.
For example, they
were the first retailer to recognise the huge
potential offered by digital imaging technology,
and install digital demonstration areas in all
their stores. As digital cameras became more
widely used, they were the first high street
retailer to offer developing and printing services
for digital images – a facility available in all
their stores by the end of 2002.
It all adds up to
a highly successful formula that has made them
Europe’s leading specialist photographic
retailer, and earned them a string of awards -
including Practical Photography magazine’s
prestigious ‘People’s Choice Award’ for Best
Photo Retailer, for the last seven years.
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Jessops