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When
Direct Line sold their first policy over the
telephone on 2nd April 1985, Direct Line took
their first step towards revolutionising the UK
motor insurance market. Previously, buying motor
insurance had generally meant visiting high street
brokers and paying them commission to arrange
insurance.
Direct
Line's approach was different. Recognising that
customers wanted simplicity, service and value for
money, they dispensed with the middleman, offered
direct access by telephone and introduced highly
sophisticated computer systems to make
transactions swift and simple.
The difference was dramatic. The streamlined
operation resulted in lower prices for customers
and a service which outclasses anything the
insurance industry had ever previously made
available.
And this approach has now been applied to other
areas. Customers can now arrange not just
insurance, but credit cards, loans, savings and
even mortgages over the phone.
And
now even the phone has a partner. On 1st September
1999 Direct Line launched directline.com where
customers can buy immediate cover for motor, home
and breakdown insurance online. Direct Line have
since added travel insurance and were the first in
the world to offer life assurance online - where
customers can be put 'on risk' in as little as 10
minutes. Their latest launch was online loans.
Click Here For
Direct Line Car Insurance
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Direct
Line Car Insurance